Leveraging Streaming for Gen Z Gamers

Generation Z now makes up a third of the global population and is quickly becoming one of the most influential demographics worldwide. As a tech-savvy group, many of them self-identify as avid gamers and active consumers of game live streaming. In Asia and MENA, the influence of Gen Z is changing gaming marketing strategies, from monetization models to content and community engagement. We believe it is important for game developers and publishers to understand these audiences and how to interact with them efficiently. This week we are highlighting this special Knowledge Compendium for your attention.

This Niko Knowledge Brief is prepared to provide valuable insight into how Gen Z is transforming the gaming and streaming landscape, with actionable insights for companies looking to align their strategies with the demands of this audience. This highlighted Niko Knowledge Brief will inform you of critical data and analysis to contribute to your strategic planning for success in the Gen Z-dominated video game & esports markets across Asia & MENA.

Niko Knowledge Briefs are timely, short-form topic reports that individuals can purchase for $49 each for a single user license. For that low price, you’ll get 2-4 pages of data and analysis, written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Download the Knowledge Summary you are interested in here. If you purchase 5 online at once for instant download, you can then select the 6th which we will email you directly for free. You can also purchase a subscription for yourself, multiple users, or an enterprise license.