Able and Willing to Spend: The Rising Importance of Female Gamers in the Indian Video Game Market

The female gaming demographic in Asia is experiencing extraordinary growth, with women now accounting for 37% of the total gamer population and growing at an annual rate of 11%. India, in particular, stands out as the fastest growing video game market, where paying female gamers spend 8.5% more per month on games compared to male gamers. This trend highlights the increasing influence and purchasing power of female gamers, making them an important demographic that the gaming industry should pay more attention to.

This surge in the number of women gamers is slowly changing the gaming landscape, especially in India, where their engagement and spending patterns have tremendous potential. Companies and the gaming industry must take a hard look at their preferences and behavior. This Knowledge Brief aims to explore the rise of women gamers in India, investigate why they are becoming an important force in the gaming world, and highlight some key points that gaming industry stakeholders need to adopt in their long-term business strategies.

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