62% of gamers in Southeast Asia discover new games through social media – find out more in the Niko Knowledge Brief

Social media has become an integral part of the daily lives of Asian people, especially among the gaming community. 62% of gamers in Southeast Asia use social media to get information about new game releases. More than just a platform for marketing and community engagement, social media fosters connections and is seen as a trusted source of information. Understanding the important role of social media is critical to successfully leveraging these platforms to increase brand awareness and loyalty among gamers.

This Knowledge Brief dives into two key themes that can support your social media strategy: First, this brief explores the importance of building a community, highlighting how a strong, engaged community can drive a gaming brand forward. Second, the report examines the most influential social media and messaging platforms by country.

Niko Knowledge Briefs are timely, short-form topic reports that individuals can purchase for $49 each, for a single user license. For that low price, you’ll get 2-4 pages of data and analysis, written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Download the Knowledge Summary you are interested in here. If you purchase 5 online at once for instant download, you can then select the 6th which we will email you directly for free. You can also purchase a subscription for yourself, multiple users, or an enterprise license.

Get your Knowledge Summary here.