Two-thirds of mobile gamers in China play mini-games: A huge opportunity for developers

The mini-games market in China is experiencing rapid growth, driven by 650 million mobile gamers playing freemium games across a variety of genres. This mini-game, which integrates WeChat, Douyin and other popular platforms such as WeChat, features simple gameplay mechanics and competitive elements that are very attractive to players looking for fast and interesting entertainment.

This brief explores the factors driving the rise of mini-games, highlights the broad appeal of mini-games to gamers, and what mini-games have to offer developers of all sizes. You can find the main strategies that developers need to thrive in this genre.

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