10 Key Trends to Watch in 2025 – Niko Partners Predictions

Niko Partners has been providing high-integrity data, insights and analysis as local experts with global expertise for more than 20 years. In 2025, Niko Partners continues to provide video game market analysis in five regions: China (Mainland China), East Asia (Japan and Korea), Southeast Asia (Indonesia, Malaysia, Philippines, Thailand, Vietnam, and Singapore), South Asia ( India) and MENA (Saudi Arabia, United Arab Emirates, and Egypt).

As we enter 2025, we have published a new Niko Knowledge Brief containing our predictions for 2025 including key trends to watch, accuracy of 2024 predictions, and accuracy of 2024 market model forecasts. Niko Knowledge Briefs are timely and relevant to stay up to date with the latest changes, trends and analysis of the video game market. They are backed by proprietary data that we continually update within NikoIQ, the most trusted knowledge base for video game market data in the world. To learn more, please click here.

Here’s a preview of the summary, with the full download available below:
1. China’s video game market revenue will reach $50 billion
2. 2025 will be better than 2024 for the gaming market in Asia & MENA
3. Over 1 billion gamers in Asia & MENA will watch gaming & esports content online
4. Game companies will continue to expand geographically
5. New regulations will further open up walled gardens on mobile devices
6. Console gaming growth will surpass mobile and PC by 2025
7. Some large-scale games will offer Generative AI features for players
8. The platform holder will announce several new game development incubators
9. Gaming companies will build ecosystems around their IPs to compete for players’ attention
10. Gaming consoles will be exempt from potential US tariffs on Chinese products